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Marketing research essentials /

McDaniel, Carl

Marketing research essentials / Carl McDaniel, Roger Gates - 2nd ed. - Ohio : South-Western College Publishing, 1998. - xxii, 462+ (28) p. : ill. ; 25 cm.

Includes bibliographical references and index

Business

1998-01-05

ISBN: 0538876697 : Tk.1699.15

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83

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