International Marketing /
Cateora, Philip R
International Marketing / Philip R Cateora, John L Graham - 12th - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005. - xxxiii, 697p. : illus ; 26 cm + 1 CD-ROM (4 3/4 in.) - McGraw-Hill\Irwin Series in Marketing . - McGraw-Hill\Irwin Series in Marketing .
Includes bibliographical references and inexes
Business
2005\10\19
0070598797 : TK743.75
Marketing
International trade
Export Marketing
658.848
International Marketing / Philip R Cateora, John L Graham - 12th - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005. - xxxiii, 697p. : illus ; 26 cm + 1 CD-ROM (4 3/4 in.) - McGraw-Hill\Irwin Series in Marketing . - McGraw-Hill\Irwin Series in Marketing .
Includes bibliographical references and inexes
Business
2005\10\19
0070598797 : TK743.75
Marketing
International trade
Export Marketing
658.848