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Major gift essentials : everything you need to know to secure big gifts.

Major gift essentials : everything you need to know to secure big gifts. - 1 online resource (50 pages)

"Edited by Scott C. Stevenson"--Running title area.

Establishing a Major Gifts Program -- Identifying Top-Dollar Prospects -- Cultivating Major Donors -- Soliciting Transformational Gifts -- Mastering a Range of Planned Giving Vehicles -- Capital Campaigns and Naming Opportunities -- Major Donor Recognition and Stewardship -- Building a Fundraising Board -- High-Dollar Gift Clubs and Giving Societies.

ISBN: 9781118703991 1118703995

Subjects--Topical Terms:
Fund raising--United States.
Nonprofit organizations--Management.--United States
Gifts--United States.
Fund raising.
Gifts.
Nonprofit organizations--Management.

Subjects--Geographic Terms:
United States.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HV41.9.U6 / M35 2011

Dewey Class. No.: 658.15/224

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