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Branding in Asia : the creation,development,and management of Asian Brands for the global market /

Temporal, Paul

Branding in Asia : the creation,development,and management of Asian Brands for the global market / Paul Temporal - 1st ed. - Singapore : John Wiley and Sons (Asia) Pte Ltd, 2001. - xiii,291p. : illus ; 23cm.

Business

01\07\03

ISBN: 0471479101 : TK.1,296.75

Subjects--Topical Terms:
Development
Management
Market

Subjects--Geographic Terms:
Asia

Dewey Class. No.: 658.80954

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