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Basic Marketing Research : a decision-making approach /

Malhotra, Naresh K

Basic Marketing Research : a decision-making approach / Naresh K Malhotra, Mark Peterson - 2nd ed. - New Jersey : Upper Saddle River, 2006. - xl, 631p. : illus ; 28cm + 1 CD-ROM (4 3/4 in.)

Business

2006\09\12

ISBN: 0131548654 0131525484 (CD-ROM)

Subjects--Topical Terms:
Marketing Research

Dewey Class. No.: 658.83

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