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Advertising management /

Aaker, David A

Advertising management / David A Aaker, John G Myers - 1st ed. - New Jersey : Prentce hall,Inc.,, 1975. - xvi,612p : ill ; 23.5cm

Business

1996-09-16

ISBN: 0130159743

Subjects--Topical Terms:
Publicity
Management
Advertising

Dewey Class. No.: 659.1

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