Branded entertainment in Korea / (Record no. 55180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00879cam a22002778i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 55180 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhIUB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230914141239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200618s2020 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367205317 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.47790095195 |
| Edition number | 23 |
| Item number | Y59b |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yoon, Hyunsun, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Branded entertainment in Korea / |
| Statement of responsibility, etc | Hyunsun Yoon. |
| 264 #1 - | |
| -- | New York : |
| -- | Routledge, |
| -- | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78 p. ; |
| Dimensions | 22 cm. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | unmediated |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | volume |
| -- | nc |
| -- | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Routledge critical advertising studies |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Geographic subdivision | Korea (South) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| Geographic subdivision | Korea (South) |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business communication |
| Geographic subdivision | Korea (South) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Window on Korea | 10/05/2023 | 2020 | 338.47790095195 Y59b | WOK001462 | 10/05/2023 | 01 | 10/05/2023 | Books |