Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, IL : IRWIN, 1991.Edition: 5th edDescription: xvii, 526 p. : ill. ; 26 cmISBN:- 0256093237
- 658.8 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.8 M123e (Browse shelf(Opens below)) | 1 | Available | 001415 | |||
Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | 658.8 M123e (Browse shelf(Opens below)) | 2 | Not For Loan | 001616 |
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658.8 M123b Basic marketing : a global-management approach / | 658.8 M123b Basic marketing : a global-management approach / | 658.8 M123b Basic marketing : a global-management approach / | 658.8 M123e Essentials of marketing / | 658.8 M345 Marketing : concepts and cases / | 658.8 M345 Marketing Management : new paradigms / | 658.8 M345 Marketing : practices and principles / |
Bibliography : p. 487-506
Business
1994-06-16
Marketing