Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : IRWIN, 1991.Edition: 5th edDescription: xvii, 526 p. : ill. ; 26 cmISBN:

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DDC classification:

Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 M123e (Browse shelf(Opens below))	1	Available		001415
Books	Library, Independent University, Bangladesh (IUB) Reserve Shelf	658.8 M123e (Browse shelf(Opens below))	2	Not For Loan		001616

Total holds: 0

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Previous	658.8 K87m Marketing management /	658.8 K87m Marketing management : analysis, planning, implementation, and control /	658.8 L6641g 2007 Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business /	658.8 M123e Essentials of marketing /	658.8 M345 Marketing management handbook	658.8 O58i International marketing : analysis and strategy /	658.8 P412a AI For Marketers: An Introduction and Primer /	Next

Bibliography : p. 487-506

Business

1994-06-16

Marketing