Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche

By:

Contributor(s):

Material type: Text

TextPublication details: Boston : Irwin\McGraw-Hill, 1998.Edition: 3rd edDescription: xxiii, 547 p. : ill. ; 25.5 cmISBN:

Subject(s):

DDC classification:

Subject: Business

List(s) this item appears in: Marketing | Management

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 B789m (Browse shelf(Opens below))	1	Available	007351
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 B789m (Browse shelf(Opens below))	2	Withdrawn	PH00295
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 B789m (Browse shelf(Opens below))	3	Withdrawn	PH00296
Books	Library, Independent University, Bangladesh (IUB) Reserve Shelf	658.8 B789m (Browse shelf(Opens below))	4	Not For Loan	PH00297
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 B789m (Browse shelf(Opens below))	5	Available	PH00298
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 B789m (Browse shelf(Opens below))	6	Withdrawn	PH00299
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 B789m (Browse shelf(Opens below))	7	Withdrawn	PH00300
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 B789m (Browse shelf(Opens below))	8	Withdrawn	PH00301

Total holds: 0

Previous					No cover image available			Next
Previous	658.8/3 C778m 2006 Marketing research /	658.8/7-R813m 2004 Marketing channels : a management view /	658.8 B783m Marketing /	658.8 B789m Marketing management : a strategic approach with a global orientation /	658.8 B932 World Development Report 2002 : building instutions for markets	658.8 C563m Marketing : creating value for customers /	658.8 G953m Marketing Management : strategies and programs /	Next

Includes index and bibliographical references

Business

1998-12-10

Marketing