The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2012.Edition: 5th edDescription: xviii, 492 p. : ill. ; 25 cmISBN:- 9780749465155 (pbk.)
- 658.8343 23
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | Non-fiction | 658.8343 K17n 2012 (Browse shelf(Opens below)) | 01 | Not For Loan | 020216 |
Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: Reference Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.4012 F911g 2009 Guide to business planning / | 658.8 P158b 2011 Big ideas for small businesses : a desktop guide for entrepreneurs / | 658.802 M347 Marketing management : a South Asian perspective / | 658.8343 K17n 2012 The new strategic brand management : advanced insights and strategic thinking / | 808.002854678 C3191w 2014 Writing and editing for digital media / | 808.51 L9331a 2012 The art of public speaking / | 808.81 B575s 2011 Studies in romantic Victorian and modern poems / |
Includes bibliographical references (p. [469]-481) and index.
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol︠ Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"-- Provided by publisher.
International Business