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The Advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones

Material type: Text

Text

TextPublication details: New Delhi : Sage Publications, 1999.Edition: 1st edDescription: xii, 548pISBN:

9780761912392 :

Subject(s):

DDC classification:

659.1 19

Subject: Business

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business practice (1)

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) Reserve Shelf	659.1 A244 (Browse shelf(Opens below))	1	Not For Loan		019096

Total holds: 0

Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: Reserve Shelf Close shelf browser (Hides shelf browser)

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Previous	658.872 T966s 2015 Social media marketing /	658.872 W3731d 2014 The digital marketer : ten new skills you must learn to stay relevant and customer-centric /	659.1 194a Advertising : theory and practice /	659.1 A244 The Advertising business : operations, creativity, media planning, integrated communications /	659.1 A681c Contemporary advertising /	659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective /	659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective /	Next

Business

2011-01-31

International Business

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