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Dictionary of marketing terms / edited by Peter D. Bennett

Material type: TextTextPublication details: Chicago : American Marketing Association, 1995.Edition: 2nd edDescription: xiv, 316 p. ; 24 cmISBN:
  • 0844235989 :
Subject(s): DDC classification:
  • 658.8003 19
Subject: Business
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8003 D554 (Browse shelf(Opens below)) 1 Available 003622
Total holds: 0

Bibliography : p. 309-316

Business

1996-05-30

Marketing