TY - BOOK AU - Cateora,Philip R TI - International marketing T2 - The Irwin series in marketing SN - 0256079536 U1 - 658.848 19 PY - 1990/// CY - Homewood, IL PB - IRWIN KW - International market KW - Spines KW - Marketing N1 - Bibliography : p. 846-852; ib N2 - Business ER -