TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Marketing research essentials
SN  - 0538876697 :
U1  - 658.83 19
PY  - 1998///
CY  - Ohio
PB  - South-Western College Publishing
KW  - Marketing research
KW  - Spines
N1  - Includes bibliographical references and index; mkt
N2  - Business
ER  -