TY - BOOK AU - Cateora,Philip R AU - Graham,John L TI - International Marketing T2 - McGraw-Hill\Irwin Series in Marketing SN - 0070598797 : U1 - 658.848 19 PY - 2005/// CY - New Delhi PB - Tata McGraw-Hill Publishing Company Limited KW - Marketing KW - Spines KW - International trade KW - Export Marketing N1 - Includes bibliographical references and inexes; ib N2 - Business ER -