TY  - BOOK
TI  - The Advertising business: operations, creativity, media planning, integrated communications  
SN  - 9780761912392 :
U1  - 659.1 19
PY  - 1999///
CY  - New Delhi
PB  - Sage Publications
KW  - Advertising
KW  - Spines
KW  - United States
N1  - ib
N2  - Business
ER  -