TY  - BOOK
AU  - Lewis,Barbara R
AU  - Littler,Dale (editors)
TI  - TheBlackwell Encyclopedia of Management: marketing (Vol.IV)  
SN  - 1557869391 :
U1  - 658.03 19
PY  - 1997///
CY  - Oxford
PB  - Blackwell Publishers Ltd.
KW  - Management
KW  - Spines
KW  - Encyclopedias
N1  - mkt
N2  - Business
ER  -