TY  - BOOK
AU  - Venugopal,Pingali
TI  - Marketing Channel Management: a customer-centric approach  
SN  - 076199551X :
U1  - 658.84 19
PY  - 2001///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
KW  - Spines
KW  - Marketing Research
N1  - mkt
N2  - Business
ER  -