TY  - BOOK
AU  - Bhatia,B.S
AU  - Batra,G.S (editors)
TI  - Modern Marketing Management
T2  - Encyclopedia of Business Management - 3
SN  - 8171009581 :
U1  - 658.8 19
PY  - 2000///
CY  - New Delhi
PB  - Deep and Deep Publications Private Limited
KW  - Marketing
KW  - Spines
KW  - Management
N1  - ib
N2  - Business
ER  -