TY  - BOOK
AU  - Varey,Richard J
TI  - Marketing Communication: principles and practice  
SN  - 0415230403 :
U1  - 658.802 19
PY  - 2002///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Spines
KW  - Sales Promotion
KW  - Communication
N1  - mc
N2  - Business
ER  -