TY  - BOOK
TI  - Dictionary of marketing terms
SN  - 0844235989 :
U1  - 658.8003 19
PY  - 1995///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Spines
KW  - Dictionaries
N1  - Bibliography : p. 309-316; mkt
N2  - Business
ER  -