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	1.	Contagious : why things catch on / Jonah Berger. by Berger, Jonah Edition: 1st ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Simon & Schuster Paperbacks, 2013 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8342 B4966c. Request article
	2.	Creating new markets in the digital economy : value and worth / Irene C.L. Ng. by Ng, Irene C. L Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Cambridge University Press, [2014] Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.872 N5761c 2014. Lists: Management Information System, Marketing. Request article
	3.	Innovation engine [electronic resource] : driving execution for breakthrough results / Jatin Desai. by Desai, Jatin Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] Online access: Wiley Online Library Availability: No items available. Request article
	4.	No cover image available Launching a new product / edited by John Morley Series: Management in action series Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Business Book Limited, 1968 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 L376. Lists: Marketing. Place hold Request article
	5.	The lean enterprise : how corporations can innovate like startups / Trevor Owens, Obie Fernandez. by Owens, Trevor [author.] Fernandez, Obie [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014 Online access: Wiley Online Library Availability: No items available. Request article
	6.	Product and systems development : a value approach / Stanley I. Weiss. by Weiss, Stanley I Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, ©2013 Online access: Wiley Online Library Availability: No items available. Request article
	7.	Product design and development / Karl T. Ulrich, Steven D. Eppinger. by Ulrich, Karl T Eppinger, Steven D Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2012 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.5752 U45p 2012. Lists: Computer Science and Engineering, Human resource Management, Management. Request article
	8.	Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat. by Beckley, Jacqueline H Paredes, Maria Dulce Lopetcharat, Kannapon Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken : John Wiley & Sons, 2012 Online access: Wiley Online Library Availability: No items available. Request article
	9.	Responsible innovation / edited by Richard Owen, John Bessant, Maggy Heintz. by Owen, Richard (Richard J.) Bessant, J. R Heintz, Maggy Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2013 Online access: Wiley Online Library Availability: No items available. Request article
	10.	Winning at new products : accelerating the process from idea to launch / Robert G. Cooper by Cooper, Robert G Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Reading, Mass. : Addison-Wesley Publishing Company, 1993 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.575 C778w. Place hold Request article

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