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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2012 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a 2012. Lists: Marketing. Request article
	2.	The Guru Guide to Marketing : a concise guide to the best ideas from today's top marketers / Joseph H Boyett, Jimmie T Boyett by Boyett, Joseph H Boyett, Jimmie T Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Hoboken : John Wiley and Sons, 2003 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B791g. Lists: Marketing. Place hold Request article
	3.	Marketing : the core / Roger A Kerin, Steven W Hartley, William Rudelius by Kerin, Roger A Hartley, Steven W Rudelius, William Series: McGraw-Hill\Irwin Series in Marketing Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill\Irwin, 2004 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 K39m. Lists: Marketing. Request article
	4.	Marketing Communication : principles and practice / Richard J Varey by Varey, Richard J Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Routledge, 2002 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 V296m. Lists: Marketing. Request article
	5.	Principles of Advertising and IMC / Tom Duncan by Duncan, Tom Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill\Irwin, 2005 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 D912p. Lists: Marketing. Request article
	6.	A Reader in Marketing Communications / Philip J [et...al] Kitchen by Kitchen, Philip J [et...al] Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Routledge, 2005 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 R286. Lists: Marketing. Request article

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