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1.
Advertiseing that works : how to create a wining advertising program for your company / Robert Fearon by Series: The Entrepreneur'ss guide series ; .
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Capital Books International, 1992
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
2.
Advertising : principles and practice / William Wells, John Burnett, Sandra by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Singapore : Pearson, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 659.1 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 W456a.
3.
Advertising : a cultural economy / Liz McFall by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Sage Publications, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 659.1 M478a.
4.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 659.9 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.9 W456a. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3).
5.
Advertising and Identity in Europe : the i of the beholder / Jackie (editors)[et...al] Cannon by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Bristol : Intellect, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A244.
6.
Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a.
7.
Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a.
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8.
Advertising Communications and Promotion Management / John R., Rossiter by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin McGraw-Hill, 1997
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 R831a.
9.
Advertising excellence / Courtland L. Bovee, John V. Thill, George P. Dovel, Marian Burk Wood by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, Inc., 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B783a.
10.
Advertising inside out / Philip Kleinman by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : W.H. Allen, 1977
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 K64a.
11.
Advertising management / David A Aaker, John G Myers by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Prentce hall,Inc.,, 1975
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A112a.
12.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B334a.
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13.
Advertising, management, and society : a business point of view / Francesco M. Nicosia by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book company, 1974
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10973 N661a.
14.
Advertising principles and problems / Charles J. Dirksen, Arthur Kroeger by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, Illinois : Ricard D. Irwin, 1973
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 D599a.
15.
Advertising Today : the Indian context / Sarojit Datta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Calcutta : Profile Publishers, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10954 D234a.
16.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooji, Warren J. Keegan by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 M817a.
17.
Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2015
Online access:
Availability: No items available.
18.
Career opportunities in advertising and public relations / Shelly Field by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Facts On File, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.02373 F456c.
19.
A companion to celebrity / edited by P. David Marshall and Sean Redmond. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, UK : John Wiley & Sons, Inc., 2016Copyright date: ©2016
Online access:
Availability: No items available.
20.
Contemporary Advertising / William F Arens by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: McGraw - Hill Irwin
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
21.
Contemporary advertising / William F. Arens by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin\McGraw-Hill, 1999
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
22.
Contemporary advertising / William F. Arens, Courtland L. Bovee by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge, IL. : IRWIN, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (8)Location, call number: General Stacks 659.1 A681c, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 A681c.
23.
Fundamental of advertising research / Fletcher, Thomas A Bowers by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Belmont, California : Wadsworth Publishing Company, 1988
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
24.
Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 659.1 B427a, ...
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25.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1999
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 R961k.
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