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1.
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Advertiseing that works : how to create a wining advertising program for your company / Robert Fearon by Series: The Entrepreneur'ss guide series ; .
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Capital Books International, 1992
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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2.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 659.9 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.9 W456a. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3).
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3.
Advertising inside out / Philip Kleinman by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : W.H. Allen, 1977
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 K64a.
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4.
Advertising management / David A Aaker, John G Myers by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Prentce hall,Inc.,, 1975
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A112a.
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5.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B334a.
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6.
Advertising, management, and society : a business point of view / Francesco M. Nicosia by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book company, 1974
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10973 N661a.
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7.
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Advertising, Marketing and Sales Management / Devendra Thakur by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Deep and Deep Publications, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A244.
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8.
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Advertising Today : the Indian context / Sarojit Datta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Calcutta : Profile Publishers, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10954 D234a.
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9.
Contemporary advertising / William F. Arens by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin\McGraw-Hill, 1999
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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10.
Fundamental of advertising research / Fletcher, Thomas A Bowers by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Belmont, California : Wadsworth Publishing Company, 1988
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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11.
Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 659.1 B427a, ...
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12.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1999
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 R961k.
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14.
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Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt by Series: McGraw-Hill series in marketing and advertising
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1963
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 L933m.
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15.
The New world of advertising
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Crain Books, 1975
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 N532.
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16.
NTC'S Dictionary of Advertising / Jack G. Wiechmann by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Illinois : NTC Publishing Group, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.103 W642n.
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17.
Promotional culture : advertising, ideology and symbolic expression / Wernick by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Sage Publications, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.101 W496p..
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18.
Social Communication in Advertising : consumption in the mediated marketplace / Leiss,William [et. al.] by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Routledge, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1042 S678.
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19.
Strategic Advertising Campaigns / Don E Schultz, Beth E Barnes by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Lincolnwood(Chicago) : NTC Business Books, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.113 S387s.
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20.
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Superbrands Bangladesh: n insight into some of Bangladesh's strongest brands. by
Material type: Text Text; Format: print
Publication details: Dhaka: Bangla Superbrands Ltd., c2010-
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827095492 S959 2010.
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21.
ThePerfect Sales Piece:a complete do it yourself guide to creating brochures,catalogs,fliers, and pamphlets / Robert W. Bly by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons,Inc., 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.133 B661t.
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