Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.

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Material type: Text

TextPublication details: New York : Allworth Press, c2009.Edition: Updated and rev. edDescription: xxxiv, 325 p. : ill. ; 23 cmISBN:

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List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) Reserve Shelf	658.8/27 G574e 2009 (Browse shelf(Opens below))	1	Not For Loan		025812

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Includes bibliographical references and index.

Marketing