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	1.	Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey. by Walters, Dave, 1968- Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2015 Online access: Wiley Online Library Availability: No items available. Request article
	2.	Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. by Laursen, Gert H. N Series: Wiley and SAS business series ; 41. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011 Online access: Wiley Online Library Availability: No items available. Request article
	3.	Consumer behavior and marketing action : instructor's manual / Henry Assael by Assael, Henry Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Ohio : South-Western College Publishing, 1995 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 A844i. Lists: Marketing. Place hold Request article
	4.	Customer satisfaction : the other half of your job / Dru Scott by Scott, Dru Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Los Altos : Crisp Publications, Inc., 1988 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.812 S425c, ... Lists: Marketing. Place hold Request article
	5.	Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by Gobé, Marc Edition: Updated and rev. ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : Allworth Press, c2009 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8/27 G574e 2009. Lists: Marketing. Request article
	6.	Islamic branding and marketing : creating a global Islamic business / Paul Temporal. by Temporal, Paul Series: Wiley trading \| Wiley trading Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Singapore : John Wiley & Sons (Asia), ©2011 Online access: Wiley Online Library Availability: No items available. Request article
	7.	Promotion : analysis, creativity, and strategy / William P Dommermuth by Dommermuth, William P Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Kent Publishing Company, 1984 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.82 D672p. Lists: Marketing. Place hold Request article
	8.	Quality customer service : the art of treating customers as guests / william B. Martin by Martin, william B Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Los Altos : Crisp Publications, Inc., 1989 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 M379q. Lists: Marketing. Place hold Request article

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