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Business Management and Globalisation (Vol. 2) : globalisation and marketing management / G. S Batra, R. C (editors) Dangwal

by Batra, G. S | Dangwal, R. C (editors).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Deep and Deep Publications Private Limited, 2002Availability: Items available for loan: [Call number: 658 B979] (1). Items available for reference: [Call number: 658 B979] (1).
Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh

by Sheth, Jagdish N | Parvatiyar, Atul | Shainesh, G.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001Availability: Items available for loan: [Call number: 658.812 C987] (1).
Doing Research Projects in Marketing,Management and Consumer Research / Chris Hackley

by Hackley, Chris.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: London : Routledge, 2003Availability: Items available for loan: [Call number: 658.402 H122d] (1).
Essentials of total quality management / M A Mannan, Farhana Ferdousi

by Mannan, M A | Ferdousi, Farhana.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Dhaka : UGC, 2007Availability: Items available for loan: [Call number: 658.4013 M281e] (10).
Fundamentals of Selling : customers for life through service / Charles M Futrell

by Futrell, Charles M.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill\Irwin, 2006Availability: Items available for loan: [Call number: 658.81 F996f] (1). Items available for reference: [Call number: 658.81 F996f] (1).
International Marketing Strategy / Frank Bradley

by Bradley, Frank.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Harlow : Pearson Education Limited, 2002Availability: Items available for reference: [Call number: 658.848 B811i] (1).
Marketing Channel Management : a customer-centric approach / Pingali Venugopal

by Venugopal, Pingali.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Sage Publications, 2001Availability: No items available Checked out (1).
Marketing Management / Philip kotler, Kevin Lane Keller

by kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India Private Limited, 2006Availability: Items available for loan: [Call number: 658.802 K87m] (14).
Marketing Management / G. S Monga, Shalini Anand

by Monga, G. S | Anand, Shalini.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Deep and Deep Publications Private Limited, 2003Availability: Items available for loan: [Call number: 658.802 M743m] (1). Items available for reference: [Call number: 658.802 M743m] (1).
Marketing management : a South Asian perspective / Philip Kotler

by Kotler, Philip.

Edition: 13th ed..Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Pearson, 2009Availability: Items available for reference: [Call number: 658.802 M347] (1).
Marketing Management : new paradigms / G.S Batra, R.C (editors) Dangwal

by Batra, G.S | Dangwal, R.C (editors).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Deep and Deep Publiscations Private Limited, 1999Availability: Items available for loan: [Call number: 658.8 M345] (1).
Marketing of Banking Services (for CAIIB examination) / The Indian Institute of Bankers

by The Indian Institute of Bankers.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Delhi : The Macmillan India Limited, 2003Availability: Items available for loan: [Call number: 658.8 M345] (1).
Marketing Research : an applied orientation / Naresh K Malhotra

by Malhotra, Naresh K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India Private Limited, 2004Availability: Items available for loan: [Call number: 658.83 M249m 2004] (7). Items available for reference: [Call number: 658.83 M249m] (1).
Marketing Research : an applied orientation / Naresh K Malhotra

by Malhotra, Naresh K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Singapore : Pearson education, 2004Availability: Items available for reference: [Call number: 658.83 M236m] (1).
Modern Marketing Management / B.S Bhatia, G.S (editors) Batra

by Bhatia, B.S | Batra, G.S (editors).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Deep and Deep Publications Private Limited, 2000Availability: Items available for loan: [Call number: 658.8 M689] (1).
Strategic Marketing / David W Cravens, Nigel F Piercy

by Cravens, David W | Piercy, Nigel F.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill, 2006Availability: Items available for loan: [Call number: 658.802 C898s] (1). Items available for reference: [Call number: 658.802 C898s] (1).
The Essence of Marketing Research / Peter M Chisnall

by Chisnall, Peter M.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India Private Limited, 1991Availability: Items available for loan: [Call number: 658.84 C542e] (1).
TheBlackwell Encyclopedia of Management : marketing (Vol.IV) / Barbara R Lewis, Dale (editors) Littler

by Lewis, Barbara R | Littler, Dale (editors).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Oxford : Blackwell Publishers Ltd., 1997Availability: Items available for reference: [Call number: 658.03 B632] (1).
Understanding Services Management : integrating marketing, organisational behaviour, operations and human resource management / Willaim Glynn, James G (editors) Barnes

by Glynn, Willaim | Barnes, James G (editors).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India Private Limited, 1995Availability: Items available for loan: [Call number: 658 U55] (1).
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