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A Reader in Marketing Communications / Philip J [et...al] Kitchen

by Kitchen, Philip J [et...al].

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: London : Routledge, 2005Availability: Items available for reference: [Call number: 658.802 R286] (1).
Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004Availability: Items available for reference: [Call number: 659.1 B427a] (1).
Analysis for Marketing Planning / Donald R Lehmann, Russell S Winer

by Lehmann, Donald R | Winer, Russell S.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill, 2005Availability: Items available for reference: [Call number: 658.802 L523a] (1).
Basic Marketing Research : a decision-making approach / Naresh K Malhotra, Mark Peterson

by Malhotra, Naresh K | Peterson, Mark.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Jersey : Upper Saddle River, 2006Availability: Items available for loan: [Call number: 658.83 M240b] (2).
Ethics in Social Marketing / Alan R (editor) Andreasen

by Andreasen, Alan R (editor).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Washington, D. C : Georgetown University Press, 2001Availability: No items available Damaged (1).
Export Marketing of Vegetables on Bangladesh : a study of six villages / Md. Jahangir Alam

by Alam, Md. Jahangir.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Comilla : Bangladesh Academy For Rural Development, 2002Availability: Items available for loan: [Call number: 380.1415 A318e] (1).
International Marketing / Philip R Cateora, John L Graham

by Cateora, Philip R | Graham, John L.

Edition: 12thMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005Availability: Items available for loan: [Call number: 658.848 C359i] (5). Items available for reference: [Call number: 658.848 C359i] (1).
International Marketing / Subhash C Jain

by Jain, Subhash C.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Australia : South-Western, 2001Availability: Items available for loan: [Call number: 658.848 J25i] (1).
Marketing : the core / Roger A Kerin, Steven W Hartley, William Rudelius

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill\Irwin, 2004Availability: Items available for reference: [Call number: 658.8 K39m] (1).
Marketing : concepts and cases / Michael J [et...al] Etzel

by Etzel, Michael J [et...al].

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005Availability: Items available for loan: [Call number: 658.8] (3).
Marketing Communication : principles and practice / Richard J Varey

by Varey, Richard J.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: London : Routledge, 2002Availability: Items available for reference: [Call number: 658.802 V296m] (1).
Marketing Management / Philip kotler, Kevin Lane Keller

by kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India Private Limited, 2006Availability: Items available for loan: [Call number: 658.802 K87m] (14).
Marketing Research / Donals R Cooper, Pamela S Schindler

by Cooper, Donals R | Schindler, Pamela S.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill\Irwin, 2006Availability: Items available for reference: [Call number: 658.83 C777m] (1).
Marketing Research : an applied orientation / Naresh K Malhotra

by Malhotra, Naresh K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India Private Limited, 2004Availability: Items available for loan: [Call number: 658.83 M249m 2004] (6). Items available for reference: [Call number: 658.83 M249m] (1).
Checked out (1).
Marketing Research Essentials / Carl McDaniel, Roger Gates

by McDaniel, Carl | Gates, Roger.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Hoboken, NJ : John Wiley and Sons, Inc, 2004Availability: Items available for loan: [Call number: 658.83 M479m ] (2).
Principles of Marketing / Philip Kotler and Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India, 2006Availability: Items available for loan: [Call number: 658.8001 K87p 2006] (15). Items available for reference: [Call number: 658.8001 K87p] (1).
Strategic Marketing / David W Cravens, Nigel F Piercy

by Cravens, David W | Piercy, Nigel F.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill, 2006Availability: Items available for loan: [Call number: 658.802 C898s] (1). Items available for reference: [Call number: 658.802 C898s] (1).
The Guru Guide to Marketing : a concise guide to the best ideas from today's top marketers / Joseph H Boyett, Jimmie T Boyett

by Boyett, Joseph H | Boyett, Jimmie T.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Hoboken : John Wiley and Sons, 2003Availability: Items available for loan: [Call number: 658.8 B791g] (1).
Trade Show and Event Marketing : plan, promote and profit / Ruth P Stevens

by Stevens, Ruth P.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Australia : Thomson, 2005Availability: Items available for loan: [Call number: 659.152 S844t] (1).
Understanding Services Management : integrating marketing, organisational behaviour, operations and human resource management / Willaim Glynn, James G (editors) Barnes

by Glynn, Willaim | Barnes, James G (editors).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India Private Limited, 1995Availability: Items available for loan: [Call number: 658 U55] (1).
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