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Strategic brand management / Richard Elliott, Larry Percy.

By: Contributor(s): Material type: TextPublication details: New Delhi : Oxford University Press, 2007.Description: xiv, 265 p. : ill. ; 25 cmISBN:
  • 0199260001
  • 9780199260003
  • 0195692284 (pbk.)
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HF5415.15 .E43 2007
Online resources:
List(s) this item appears in: SBE-General Management
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) General Stacks Non-fiction 658.827 E46s 2007 (Browse shelf(Opens below)) 1 Not For Loan 019395
Total holds: 0

Includes bibliographical references and index.

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