Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.].

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TextPublication details: New Delhi ; Kogan Page India Private Ltd: Kogan Page, 2010.Description: xiv, 329 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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List(s) this item appears in: SBE-Marketing | SBE-General Management | SBE-Human resource Management | SBE-Economics

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book's CD/DVD	Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf		332.10688 K44 (Browse shelf(Opens below))	1	Available	CD00950
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	Reference	332.10688 K44 2010 (Browse shelf(Opens below))	01	Not For Loan (Restricted Access)	019994

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Includes bibliographical references (p. 324-326) and index.

Marketing

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