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Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller
Material type:
TextPublication details: New Delhi : Pearson Education, 2008.Edition: 3rd edDescription: 714p. : illus ; 25cmISBN: - 9788131719770 :
- 658 19
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Library, Independent University, Bangladesh (IUB) Reference Stacks | 658 K17s (Browse shelf(Opens below)) | 1 | Available | 018525 |
Total holds: 0
Business
2008\08\27
International Business
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