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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Boston : Pearson, c2013.Edition: 3rd edDescription: xxiiii, 695 p. : col. ill. ; 29 cmISBN: - 9788131756898 (hbk.)
- 658.827 23
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Library, Independent University, Bangladesh (IUB) General Stacks | Non-fiction | 658.827 K2919s 2013 (Browse shelf(Opens below)) | 01 | Available | 021303 |
Total holds: 0
Includes bibliographical references and index.
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