Strategic Brand Management : building, measuring and managing brand equity / Kevin Lane Keller

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TextPublication details: Delhi : Pearson Education, 2003.Edition: 2nd edDescription: xxvii,786p. : illus ; 9cmISBN:

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Subject: Business

List(s) this item appears in: SBE-General Management

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.4012 K29s 2003 (Browse shelf(Opens below))	Available	020198

Total holds: 0

Business

2009\03\02

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