Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

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TextPublication details: India : Pearson Education/Prentice Hall, c2010.Edition: 10th edDescription: xviii, 518 p., [55] p. : ill. (some col.) ; 29 cmISBN:

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List(s) this item appears in: SBE-Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	658.8342 S333c 2010 (Browse shelf(Opens below))	01	Not For Loan	023921

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Includes bibliographical references and indexes.

Marketing

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