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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

By: Contributor(s): Material type: TextPublication details: India : Pearson Education/Prentice Hall, c2010.Edition: 10th edDescription: xviii, 518 p., [55] p. : ill. (some col.) ; 29 cmISBN:
  • 9788131731567
Subject(s): DDC classification:
  • 658.8342 22
List(s) this item appears in: SBE-Marketing
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.8342 S333c 2010 (Browse shelf(Opens below)) 01 Not For Loan 023921
Total holds: 0

Includes bibliographical references and indexes.

Marketing

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