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Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

By: Contributor(s): Material type: TextPublisher: Boston : Pearson, [2016]Edition: 15 [edition]Description: xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133856460 (student edition)
Subject(s): DDC classification:
  • 658.8 23
List(s) this item appears in: SBE-Marketing | SBE-General Management
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Marketing

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