Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

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TextPublication details: St. Leonards, NSW : Allen & Unwin, 2010.Edition: 3rd edDescription: xii, 366 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	659.1019 S9661a 2010 (Browse shelf(Opens below))	01	Not For Loan	024414

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"New revised international edition"--Cover.

Includes bibliographical references (p. 304-315) and index.

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