Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.

By: Contributor(s): Material type: TextPublication details: New Delhi : Tata McGraw-Hill Education Private Limited, c2010.Edition: 11th edDescription: xi, 866 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)Subject(s): DDC classification:
  • 658.83420973 22
List(s) this item appears in: Statistics | SBE-Marketing
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Item type Current library Collection Call number URL Copy number Status Barcode
Book's CD/DVD Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf 658.83420973H3931c (Browse shelf(Opens below)) Link to resource Available CD01061
Books Library, Independent University, Bangladesh (IUB) Reference Stacks Reference 658.83420973 H3931c 2010 (Browse shelf(Opens below)) 01 Not For Loan 024861
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Includes bibliographical references and index.

Marketing

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