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The handbook of media audiences / [edited by] Virginia Nightingale.

Contributor(s): Material type: TextSeries: Global media and communication handbook series (iamcr) ; 1Publication details: Malden : Wiley-Blackwell, 2014.Description: xiii, 540 p. : ill. ; 26 cmISBN:
  • 9781405184182 (hardback)
Subject(s): DDC classification:
  • 302.23 22
Summary: "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher.
List(s) this item appears in: SLASS-Social Sciences and Humanities | SETS-Computer Science and Engineering | SLASS-Media and Communication
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Available at Centre for Social Science Research 302.23 H2361 2014 (Browse shelf(Opens below)) 01 Not For Loan 023120
Total holds: 0

Includes bibliographical references and index.

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher.

Computer Science and Engineering

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