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Social media marketing / Tracy L. Tuten & Michael R. Solomon.

By: Contributor(s): Material type: TextPublisher: Los Angeles : Sage, [2015]Copyright date: ©2015Edition: 2nd editionDescription: xiv, 332 pages : illustrations (some color) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789351509240
Subject(s):
Contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
List(s) this item appears in: SBE-Marketing | SETS-Computer Science and Engineering | SBE-Electrical and Electronic Engineering | SLASS-Media and Communication
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Reserve Shelf 658.872 T966s 2015 (Browse shelf(Opens below)) 01 Not For Loan 025212
Total holds: 0

Includes bibliographical references and index.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

Computer Science and Engineering

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