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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.
Material type:
TextPublication details: New York : Allworth Press, c2009.Edition: Updated and rev. edDescription: xxxiv, 325 p. : ill. ; 23 cmISBN: - 9781581156720
- 658.8/27 22
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Library, Independent University, Bangladesh (IUB) Reserve Shelf | 658.8/27 G574e 2009 (Browse shelf(Opens below)) | 1 | Not For Loan | 025812 |
Total holds: 0
Includes bibliographical references and index.
Marketing
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