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Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

By: Material type: TextPublication details: Oakland: Berrett-Koehler Publishers, Inc, 2019Edition: Second EditionDescription: xiv,150 pages ; 22 cmISBN:
  • 9781523099986
Subject(s): DDC classification:
  • 658.827 23 W334h
Other classification:
  • BUS043000 | BUS048000 | BUS043060
Summary: "The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken ScrabbleSummary: "The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"--
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Holdings
Item type Current library Call number Vol info Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.827 W334h (Browse shelf(Opens below)) 2019 01 Not For Loan 028635
Total holds: 0

Revised edition of the author's Hello, my name is awesome, [2014]

Includes bibliographical references and index.

"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble

"The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"--

School of Business and Entrepreneurship Marketing Reference Stacks

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