What's in a Name? : advertising and the concept of brands / John Philip Jones, Jan S Slater

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TextPublication details: New Delhi : Prentice-Hall of India Private Limited, 2003.Edition: 2nd edDescription: xxiii, 308p. : illus ; 23cmISBN:

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Subject: Business

List(s) this item appears in: SLASS-Media and Communication

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.827 J77w (Browse shelf(Opens below))	1	Available	016373

Total holds: 0

Business

2005\07\20

International Business

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