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Pop city : Korean popular culture and the selling of place / Youjeong Oh.

By: Material type: TextPublisher: Ithaca : Cornell University Press, c2018Description: 238 p. ; 24 cmISBN:
  • 9781501730719
Subject(s): DDC classification:
  • 23 306.095195 O361k
Summary: "This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library, Independent University, Bangladesh (IUB) Window on Korea Non-fiction 306.095195 O361k (Browse shelf(Opens below)) 2018 01 Available WOK000861
Total holds: 0

Includes bibliographical references (pages 197-231) and index.

"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher.

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