Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Material type:
TextPublication details: Boston : McGraw-Hill, 1997.Edition: 7th edDescription: xxv, 760 p. : ill. ; 25 cmISBN: - 0256218951 :
- 658.83420973 19
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Library, Independent University, Bangladesh (IUB) General Stacks | 658.83420973 H393c 1998 (Browse shelf(Opens below)) | 2 | Available | 007343 |
Includes index
Business
1999-02-15
Marketing
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