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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill, 1997.Edition: 7th edDescription: xxv, 760 p. : ill. ; 25 cmISBN:
  • 0256218951 :
Subject(s): DDC classification:
  • 658.83420973 19
Subject: Business
List(s) this item appears in: SBE-Marketing
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) General Stacks 658.83420973 H393c 1998 (Browse shelf(Opens below)) 2 Available 007343
Total holds: 0

Includes index

Business

1999-02-15

Marketing

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