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Basic Marketing Research : a decision-making approach / Naresh K Malhotra, Mark Peterson

By: Contributor(s): Material type: TextPublication details: New Jersey : Upper Saddle River, 2006.Edition: 2nd edDescription: xl, 631p. : illus ; 28cm + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0131548654
  • 0131525484 (CD-ROM)
Subject(s): DDC classification:
  • 658.83 19
Subject: Business
List(s) this item appears in: SBE-Marketing
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library, Independent University, Bangladesh (IUB) General Stacks 658.83 M240b (Browse shelf(Opens below)) 1 Available 017601
Book's CD/DVD Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf 658.83 M240b (Browse shelf(Opens below)) 1 Available CD00734
Total holds: 0

Business

2006\09\12

mkt

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