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Dommermuth, William P

Promotion : analysis, creativity, and strategy / William P Dommermuth - 1st ed. - Boston : Kent Publishing Company, 1984. - xvii, 745 p. : ill.

Includes bibliographical references.

Business



1993-09-05

ISBN: 0534031064

Subjects--Topical Terms:
Marketing
Sales
Consumers
Strategic planning

Dewey Class. No.: 658.82