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Basic marketing : a management approach /

McCarthy, E. Jerome

Basic marketing : a management approach / E. Jerome McCarthy, William D Perreault - 10th ed. - Homewood, IL : IRWIN, 1990. - xviii, 734 p. : ill.

Business

1993-10-13

ISBN: 0256068658

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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