Normal view MARC view ISBD view

Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius - 4th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxviii, 787 p. : ill. ; 25 cm.

Business



1997-10-22

ISBN: 0256132216

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8